Spinamatic
Poretti, 1964
Aluminum casing over compressor, radiator and tap. With Pier Giacomo Castiglioni. A beer tap which won the Compasso D'Oro in 1964. The jury's testimony states in part: "The identity is, in our opinion, conferred on it by a precise sculptural characterization that epitomizes its functional requirements: to be compact, easy to clean and dismantle, to meet the technical needs of distributing the product, and to serve as an advertisement. The styling of the case becomes here becomes an original solution in 'design as communication'. Its success confers dignity on a form of design all too often underrated."