Designed by Achille and Pier Giacomo Castiglioni. Graphics designed by Max Huber. Laid out on the ground floor of a building designed by Luigi Caccia Dominioni, the Splügen Bräu beerhouse/restaurant/diner was a brilliant renunciation of the perception of modernism as frigid and impersonal, with its warm colors, open spaces and subtle return to the lines of Art Noveau. The interior evoked an elegant dining car of a locomotive past, and its grandly open, tiered spaces offered at once a social spectacle and a sense of intimacy. Sadly the Splügen Bräu was destroyed in the early 1980s.
Many of the furnishings designed for the interiors of the Splügen Bräu were subsequently produced and proved highly successful, including the Splügen Bräu lamp, an ashtray and umbrella stand (which spawned the extensive Servi series), the high-backed bar stool, produced under the name Spluga, the Splügen Bräu beerglasses and even the bottle opener.
